Another developing area for Sycadex and one that we are really excited
about. Our analytical capabilities are already allowing us to reveal unique aspects of a
population's individual and shared group perceptions on a wide range of issues. Closely
aligned to Social Policy research, we can now identify factors that allow segmentation of
groups that would be unavailable using established research techniques. We are using our
technology in partnership with market/social research specialists to look at diverse factors
such as brand values, uptake of broadband and perception towards government institutions.
